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Audience Planning Manager


London, GB, N1C 4AG Corby, GB, NN17 5JF

Brand:  RS Components
Function:  Marketing

Audience Planning Manager  

Remote or Hybrid with travel to London or Corby



Our Marketing department is on an exciting journey and this role is pivotal to the success of our future ambitions.

We have achieved so much already but there is so much more for us to do, as business we stand strong in the market, leading the way for new technology and inventive thought, but why stop there?


Help us stand out from the crowd with this role!!


Role Purpose


As an Audience Manager, you will play a pivotal role in influencing how we interact with our customers. Ensuring we target the right customers, in the right place at the right time. Your work will support and drive the delivery of our multi-channel commercial programmes, to effectively promote our products and services to our existing and future customers.


You will be key in identifying how we should optimise our media plans from the data you are seeing. 


Working with the analytical team. You will be instrumental in providing data and insight to determine if we are changing buying habits or behaviours pre and post media activity.


You will support any audience requests from multiple stakeholders, by delivering audiences based on objectives. You will build out audience segments and track customer behaviours pre and post launch of any activity, as well as giving any recommendations on how we could optimise.


We’ve been on an incredible journey, but the best is yet to come; are you ready to join us?


What You Will Do

  • Review persona buying habits and behaviors on a monthly basis
  • Support the data analytics team by pulling together online data and insight that will be used to deliver the overall commercial programme performance report.
  • Identify target audiences and understand their behavior and habits by looking at the data within Adobe
  • Give recommendations on how we optimise commercial programmes according to geographic exposure, frequency and time spans
  • Providing audience profiles for all requested audience selections
  • Continuously evaluate audience behaviors to ensure we’re delivering on the programme objective 

What Will You Bring To the Role

  • Worked in a multi-national matrix organisation marketing community
  • Retail experience in B2B
  • Worked with marketing agencies external agencies
  • Strong analytical skills and data-driven thinking
  • Experience in identifying target audiences and devising effective commercial programs
  • Understanding of the full marketing mix but likely to lead specific areas
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Commercial proficiency
  • Cross functional team leadership
  • Outstanding communication skills

What We Offer


Innovators and pioneers. Rebels and creators. A global organization of optimists and specialists with big ambitions for the future. You can take control of your future here at RS Components. We offer all the good stuff you’d expect like:

  • Private medical cover for those unexpected moments
  • On top of your 25 days holiday, you can buy up to 5 extra days to enjoy how you wish
  • Annual bonus to pay for those extra holidays!
  • Generous, market-leading pension; it’s never too early to start planning for your future
  • Training and development opportunities

Grow in our high-performance culture and be rewarded for your success. Whoever you are, whatever you do and wherever you are; it all starts here. Are you ready to explore the possibilities?


We are RS Components


Increasingly powered by digital technology, we’re our customers’ one-stop-shop for electronic products and components. We began in a north-west London garage supplying spare parts to radio repair shops back in 1937. Today, we’re using digital to revolutionize the way we do business and strengthen our position as the people engineers turn to for help, advice and knowledge.


But if we’re going to be first choice for customers, we also want to be first choice for our future colleagues. We’re looking for people who are passionate to support the customers of today, and the engineers of tomorrow. Together we keep innovation at the forefront of what we do. Do you?



Apply now »